Price, Package & Position Your Product to Succeed in Major Retailers
POSITION
FOR PROFIT
your pathway to major retail success // your pathway to major retail success // your pathway to major retail success // your pathway to major retail success // your pathway to major retail success //your pathway to major retail success // your pathway to major retail success // your pathway to major retail success // your pathway to major retail success // your pathway to major retail success //
You’ve grown to seven figures on pure determination, long hours, and an unshakeable belief in your product.
But now, the very approach that got you here is holding you back.
You know your product deserves a place on major retailers shelves, but you don’t know how to position it for an instant yes. You’re guessing your pricing. You’re unclear on which SKUs will perform. And you’re wondering if your margins can even survive the scrutiny of a major retail buyer.
You refuse to walk into those meetings underprepared. You refuse to undervalue your product. And you refuse to keep scaling through sheer grit when there’s a smarter, more strategic way forward.
Position for Profit with Sam Watson (the FMCG Guru) is your pathway to major retail success without guesswork or leaving money on the table.
Who this is for
This is for you if:
You’ve already scaled to seven figures and you’re ready to play at the next level with major retail partnerships
You value strategic positioning over shortcuts
You’re done guessing pricing, packaging, and product range decisions
You want to walk into buyer meetings with confidence, data, and a compelling commercial story
You understand that major retail isn’t just about distribution — it’s about profitability, brand positioning, and long-term sustainability
You’re committed to doing this once, and doing it right
What you'll walk away with
Market Analysis & Strategic Clarity
Own your category. Know your position. Lead with data.
• Deep market intelligence including shopper behaviour, category trends, and competitive landscape analysis
• A defined value proposition that positions your brand as essential
• A compelling commercial story backed by market data and category insights.
MARKET ANALYSIS & STRATEGIC CLARITY
Commercial Confidence & Profitable Pricing
Price with precision. Maximise your margins.
• A retail-ready product range designed to perform on shelf
• Bottom-up and top-down costing to ensure profitability at every level
• Optimised pack formats, sizing, and SKU architecture
• Pricing and ranging strategies buyers respect and your business can sustain.
COMMERCIAL CONFIDENCE & PROFITABLE PRICING
Retail-Ready Positioning & Go-To-Market Strategy
Pitch with authority. Scale with strategy.
• A tailored sales and marketing channel strategy for major retail
• Clear positioning aligned to retailer expectations and shopper demand
• A go-to-market plan designed for confident negotiation, launch, and scale.
Retail-Ready Positioning & Go-To-Market Strategy
You’ll move from hopeful to prepared.
From reactive to strategic.
From guessing to leading with certainty.
You’ll understand your competitive advantage, speak the language of retail buyers with authority, protect your margins, and scale sustainably with Australia’s largest retailers.
The Transformation
Everything that's included:
2-hour in-person Range Review and Onboarding Assessment (location dependent)
12 x 60-minute strategic coaching sessions over six months
Ongoing email support between sessions
Market analysis frameworks and competitive positioning tools
Product range optimisation and profitability calculators
Bottom-up and top-down costing models
Custom sales and marketing channel strategy
Access to curated templates, case studies, and retail best practices
YOUR TIME IS NOW
The Investment
Can't pay in full? No worries. Choose our split payment option for flexible installments.
Invest in your success today. Pay in full and save 10%
This is a premium, results driven programme for established FMCG brands ready to
scale strategically with major retail partners. Investment includes all deliverables,
frameworks, and direct access to expert guidance over six months.
your pathway to major retail success // your pathway to major retail success // your pathway to major retail success // your pathway to major retail success // your pathway to major retail success //your pathway to major retail success // your pathway to major retail success // your pathway to major retail success // your pathway to major retail success // your pathway to major retail success //
